Marketing Specialist, Fundraising Job in Canada


Job title: Marketing Specialist, Fundraising

Company: Make-A-Wish Foundation

Expected salary:

Location: Canada

Marketing Specialist, Fundraising Job Details:

Marketing Specialist, Fundraising

“The best prescription I’ve ever given is a wish.”

– Dr. Jeremy Friedman, Associate Paediatrician-in-Chief, SickKids Hospital & Medical Advisor for Make-A-Wish® Canada

☆ What is Your Biggest Wish?

Is it to be part of an organization that is child-focused, values employee experience and is an inspiring workplace? If so, Make-A-Wish is for you!

Make-A-Wish® Canada creates life-changing wishes for children with critical illnesses. We are on a quest to bring every eligible child’s wish to life because a wish is an integral part of a child’s treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight a critical illness.

“It’s been wonderful to have this wish to look forward to… It’s wonderful to see [Rowan] with something that brings him pure joy after all he’s been through and missed out on!”

-Melissa, mom to wish kid Rowan (age 5, leukemia), who wished for an indoor jungle gym.

☆ What’s In It For You?

  • Meaningful opportunities to make an impact and change the lives of children with critical illnesses within your community and across Canada
  • A collaborative team environment where you feel valued and inspired
  • An attractive compensation package, including a fully paid Benefits package, RRSP & Wish paid hours
  • Annual vacation starting at three weeks & additional paid leaves
  • Work/life balance and flexibility
  • Hybrid working environment
  • Employee Wellness Program
  • Corporate discounts
  • Continuous learning, development and internal training opportunities
  • Fun employee activities, contests, and more!

Make-A-Wish® Canada is committed to fostering a culture that aims to change lives while offering a rewarding employment experience where your contributions make a true difference every day!


Our mission is, together, we create life-changing wishes for children with critical illness.

Supported by our vision to grant the wish of every eligible child.

Our values are Child-Focused, Integrity, Impact, Innovation, and Community.

☆ Where You Come In

We are looking for a Marketing Specialist, Fundraising to join our team at Make-A-Wish Canada. This role will be responsible for the development, coordination and implementation of a wide range of fundraising activities. This position will support the Signature Fundraising portfolio (50%) by providing support throughout the participant journey (creative materials, stewardship, scripting), supporting the team with the daily management of P2P platforms, including page builds, maintenance, reporting, tracking and creative support. The position will also be responsible for supporting the national Giving programs – One Time Giving (25%) and Monthly Giving (25%), by assisting in the development and implementation of communications plans for direct mail and donor stewardship.

This role can be based out of any of our offices in Ontario (Ottawa, London, Toronto, Pickering), Quebec (Quebec City, Montreal), or the Maritimes (Dartmouth, Charlottetown, Saint John), and is a full-time, permanent, hybrid position.

☆ What You Will Do

Signature Fundraising Program

  • Collaborates with internal departments to assist with development or coordination of signature fundraising program materials (i.e. media scripts, social images, wish stories, marketing assets, sponsorship grids, etc.)
  • Provides general administrative support as needed including meeting coordination, copy editing, meeting minutes, tracking follow-ups, updating critical paths, etc.
  • Help support custom and standard event fundraising pages within Donor Drive or Crowd Change
  • Manage fundraising programs from training, participant support and requests and tracking.
  • Work with the field team on training, build questions and support relating to P2P activity
  • Triage and manage the peer-to-peer mailbox – tracking all requests/workload
  • Enters and tracks all P2P requests for transparency of workload and SLA commitment

One Time Giving

  • Direct mail support. Participate in the creative process by maintaining production schedule, liaison with DM print vendor, campaign production
  • Assist with Symbolic Giving program by maintaining sales report, quality control of platform and developing creative assets.
  • Help to support the MAWC In Memory program as required.

Monthly Giving

  • Supports the development and implementation of a national mass marketing donor stewardship and communications plan with the goal of improving retention and overall donor satisfaction to maximize the lifetime value of donors.
  • Leads all operational requirements associated with monthly giving & stewardship campaigns including the Arrears Recovery Process.
  • Supports in the creation and optimization of CRM reporting and tracking.
  • Processing of invoices and tracking expenses to support the budget tracking process.

☆ What You Bring

  • Post-secondary education in fundraising/business or an equivalent combination of education, training and experience.
  • 2-4 years work experience in the fundraising area, preferably in a multi-level organization within diverse communities.
  • Experience working with fundraising databases Donor Drive and Crowd Change.
  • Expectational oral and written communication, interpersonal and presentation skills.
  • Demonstrated experience in problem solving and good judgement.
  • Demonstrated time-management and organizational skills. Flexibility with changing priorities and ability to remain focused to meet targeted timelines.
  • Proficient in Microsoft Office 2010 (Word, Excel, PowerPoint and Outlook) and related search engines.
  • Establishes and maintains relationships within the office and across the organization ensuring a teamwork approach.
  • Positive attitude; ability to take responsibility and be accountable; ability to deal with change in the workplace and be innovative; respect for others.
  • A clear criminal background check is required.
  • Fully vaccinated against COVID-19 at least 14 days prior to the first day of work, subject to relevant accommodations or exemptions.

☆ Your Work Environment

  • Hybrid work environment (2 days in-office, 3 days remote per week) with occasional requirements to work outside of regular office hours during peak season to attend fundraising events.
  • Occasional day travel.

Physical/Mental Effort

  • Works within tight deadlines, with a high-volume workload, and with multiple demands and changing priorities.

☆ How To Apply ☆

If everything you’ve read so far sounds like you, we encourage you to apply now! The application deadline is August 24, 2023, at 11:59pm.

Make-A-Wish® Canada provides equal opportunity in employment and encourages applications from all qualified candidates. Reasonable accommodations due to disability are available on request at any stage of the hiring process.

☆ Recruitment Process ☆

We thank all applicants for their interest, however only those selected for an interview will be contacted.

  • Apply
  • Reviewed by Make-A-Wish Employee
  • Phone Screening
  • Interview
  • Second Interview
  • Reference Check
  • Offer
  • Criminal Background Check
  • Start!

☆ About Make-a-Wish Canada ☆

Since 1983, Make-A-Wish Canada has granted over 36,000 wishes across the country, over 900 last year alone. As an independently operating affiliate of Make-A-Wish International, Make-A-Wish Canada is part of the network of the world’s leading children’s wish-granting organization. We serve children in every community in Canada, and in more than 50 countries worldwide.

☆ Our Commitment to IDEA ☆

Make-A-Wish Canada is an equal opportunity employer who values the importance of inclusion, diversity, equity and access (IDEA). Therefore, we ask that even if you do not see yourself fully reflected in every job requirement listed on this posting, we still encourage you to reach out and apply. Research has shown that candidates from underrepresented groups often only apply when they feel 100% qualified. We encourage all applicants who are members of groups that have been marginalized on any grounds based on race, gender identity or expression, sex, sexual orientation, disability, political belief, religion, marital or family status, age, and/or status as a First Nations, Métis or Inuk/Inuit person to consider this opportunity.

☆ Join Our Online Community ☆

For more information on how you can support Make-A-Wish® Canada or get involved please visit our website at .
Apply for the job now!

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