Marketing Director – Fresh Poultry & Grocery – Mississauga Job in Ontario Canada

Job title: Marketing Director – Fresh Poultry & Grocery – Mississauga

Company: Maple Leaf Foods

Expected salary:

Location: Mississauga, ON

Marketing Director – Fresh Poultry & Grocery – Mississauga Job Details:

The Opportunity: Reporting to the VP of Marketing – Sustainable Meats, the Fresh Poultry & Grocery Marketing Director is responsible for providing exceptional business management to the Retail Fresh Poultry business and the Grocery department categories of canned meats & baking.

The Fresh Poultry & Grocery Marketing Director is responsible for the development, integration, and alignment of the marketing initiatives as they relate to the category business strategies and organizational objectives. The successful candidate will be a balance between a commercially driven business professional and a consumer-focused marketing leader with a track record of success in delivering profitable growth and effectively leading a team of high-performing Marketing and cross-functional professionals. Ultimately, this role will be a key part of driving our commercial growth agenda and will play a critical role in helping the business achieve its ambitious branded growth objectives.

Any MLF team member interested in being considered for this role are encouraged to apply online by August 9th, 2023. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

• Lead general management accountability with direct ownership of the categories P&Ls
• Steward overall category strategy and partner with Brand team on communications strategy and execution
• Define the category growth road map in both traditional grocery, club and non-traditional channels
• Foster a strong sense of team across Marketing, Poultry, Research & Development, Category Sales, Revenue Management, Finance, Supply Chain and Operations
• Be a member of and close partner with the Poultry Leadership Team (PLT)
• Partner with Finance to ensure corporate objectives (progress) are tracked, insights derived, and action plans built
• Partnering with Brand Marketing to develop and implement robust consumer communication plan
• Steward of innovation and claims progression to drive growth and leading market share
• Coach team performance, skill development and achievement of professional aspirations
• Manage a team of 3 with 2 direct reports who will help deliver our growth agenda

What You’ll Bring:

• General Manager mindset with a bias towards delighting consumers
• A track record of delivering successful product innovations, and leading change, in a consumer-focused CPG environment
• The ability to navigate ambiguity and transform it into clarity for the organization
• The advanced leadership, and change management, skills needed maintain and strengthen innovation discipline
• Strong relationship building skills with a well-developed “people interaction” skill set who can successfully navigate and influence a complex organization
• A strategic and entrepreneurial thinker who will roll up their sleeves and get their hands dirty, and who can be creative within constraints
• Ability to partner with the Consumer Insights group to identify meaningful consumer problems and develop and validate solutions, and quickly develop Need to Believe business cases and get to decisions on whether to proceed or not
• Ability to develop and sell-in business case plans for innovation and commercialization ideas
• Must be a self starter with an ownership mindset; passionate, proactive and performance driven, with a bias for action
• Strong coaching and people development skills
• Familiarity with (and experience applying) design thinking an asset
• General MLF Marketing competencies:

• Commercial Acumen – Solid understanding of key drivers of marketing, brand management, P&L and Sales interdependencies, as well as the ability to leverage them to identify and execute changes to move the business forward
• Communication Skills – Able to effectively communicate consistently with a variety of audiences to achieve desired outcomes
• Leadership and Influence – Able to stay focused on driving key business priorities in a dynamic business environment
• Agility & Effectiveness- Skilled in mobilizing and managing teams to achieve commercial objectives
• Critical Thinking, Insights & Strategic Leadership – Big picture thinking with an ability to clearly articulate a strategic direction, justified with sound fact-based rationale through insight and analysis

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance-combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting.
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

About Us: We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.

We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.

• We are carbon neutral.
• We are one of the only food companies in Canada to set science-based targets.
• We aim to reduce our environmental footprint by 50% by 2025.

We’re a global food company with more than 13,500 team members. We operate sites in 20+ locations across Canada. We also have locations in the U.S. and Mexico, and do business in Asia.

A diverse and inclusive work environment Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace.

We embrace a strong, values-based culture Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.

• Doing What’s Right
• Shared Value
• High Performance
• Diverse and Inclusive Teams
• Disciplined Decision Making
• Our Accountability
• Intense Curiosity
• Transparency and Humility

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at .

Disclaimer: Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board. Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team.

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