Area Sales Manager – Toronto in Canada

Area Sales Manager - Toronto in Canada


Job title: Area Sales Manager – Toronto

Company: Harmless Harvest

Expected salary:

Location: Toronto, ON

Area Sales Manager – Toronto Job Details:

Harmless Harvest envisions a world where nutritious, clean, organic, and healthy food and beverages are the standard rather than the exception; where all people involved in creating the product are treated with fairness; and the planet is treated harmlessly. We are focused on changing the world, and we are always looking for like-minded, wildly passionate people to help us do this. Join the #HarmlessMovement

Are you a person that believes in doing good in the world? Are you ready to work hard, have fun and sell Harmless Harvest? If the answer is yes, this just might be your dream job!

About the Role:

We are looking for an Area Sales Manager to join the Harmless Harvest Team and represent our brand in the Eastern Canadian Market! This position focuses on driving trial, brand recognition and increasing sales at store level by creating amazing relationships and evangelizing our brand. You will be responsible for driving new business in assigned regional accounts and store-by-store sales to increase distribution of our leading US velocity core coconut water skus & coconut bases smoothies. Success in this role will come from prioritizing your time visiting stores to focus on the highest impact areas, partnering with brokers and distributors in your market, attending calls, ride-a-longs, analyzing data and more. In addition to sales, you will represent the brand in field marketing efforts, by managing and participating in in-store demos and events across the GTA, generating excitement and awareness around our brand. If you are looking to work for an inspiring and growing brand, develop your sales & marketing acumen and have an opportunity for personal growth and development, this is a great role for you.

What you’ll be doing:

  • Deliver on monthly volume and distribution goals and achieve overall sales in your market.
  • Establish Harmless Harvest as a key velocity brand in the Canadian Market.
  • Plan out and prioritize weekly strategies to optimize time in the field: hit required accounts daily to close voids, increase shelf presence, and take reorders from store managers.
  • Ensure execution of new product launches, promotions, and secondary placements.
  • Build and maintain relationships with buyers at store level.
  • Identify new account customers and opportunities (i.e. retailers, cafés, gyms, etc.) that would be a good fit for Harmless Harvest
  • Gain additional placement within accounts, including secondary points of purchase and cooler placement.
  • Ensure marketplace execution of Retail programs.
  • Daily communication with manager via digital store visit platforms. Attend weekly calls with manager, monthly team calls and provide monthly recaps.
  • Provide market level insights including customer and consumer feedback, competitive activity, and market successes as needed.
  • Work closely with distributors, brokers, and retailers in your market.
  • Identify and assist in the execution of events to create authentic connections with consumers. Oversee communication of event logistics to local markets such as pre-event preparations, set-up, execution, break-down and post event reports.
  • Manage product sample orders and requests.
  • Oversee merchandise including ordering and inventory management of wearables, swag, coolers, in-store collateral and high value assets.
  • Approximately 80% of your time in the field visiting accounts.
  • Approximately 20% of your time will be conducting field marketing efforts (events, trade shows and in-store demos)
  • Some travel will be required outside of the greater Toronto area


  • 1-3 years’ experience in Sales or Marketing and a passion for CPG sales.
  • Strong familiarity and experience within the grocery retail landscape in Ontario, which includes retailers within natural, food and mass.
  • Passion for the Harmless Harvest brand and desire to make an impact.
  • Accountable, self-starter who is highly motivated to achieve goals.
  • Strong planning, organization, and project management skills, along with excellent interpersonal, written/oral communication and presentation skills.
  • Ability to move fast and manage multiple priorities simultaneously.
  • Curiosity to understand our customers, with a strong motivation to grow their consumer base
  • Clean driver’s license, reliable transportation and proof of insurance is required.
  • Proficiency in Microsoft Office programs, utilizing internal communication platforms and phone apps that assist with store visits
  • Ability to lift 20 lbs., load, set up, execute and tear down promotional items. The employee is regularly required to stand, kneel, walk distances of ½ mile at a time.

Apply for the job now!

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