Job title: Brand Manager ( Fresh / Farms)
Company: Pilmico
Expected salary:
Location: Taguig City, Metro Manila
Brand Manager ( Fresh / Farms) Job Details:
Company Description
Pilmico Foods Corporation & Gold Coin Management Holdings are the integrated agribusiness and food companies of Aboitiz Equity Ventures, Inc. (AEV). Gold Coin is now fully-managed and owned by Pilmico International and to date, it is the largest investment in the Asia-Pacific region in their shared history.
Pilmico comprises four divisions: Flour, Feeds, Farms, and Trading; enabling growth to its partners through its consistent quality products and unparalleled supporting services. Meanwhile, Gold Coin is a pioneer in animal nutrition and the manufacturing of scientifically-balanced animal feed in Asia.
With their combined strengths, Pilmico & Gold Coin represent one of the largest privately-owned agribusinesses in the region, with over 2,900 partners throughout the multitude of production facilities across 11 countries in Asia.
In its journey moving forward, the Aboitiz Group will drive change for a better world by advancing business and communities. Armed with Pilmico and Gold Coin’s mission of feeding humanity, they aim to take a leadership position in innovating the food value chain in the Asia Pacific.
Job Description
The Brand Manager for Fresh/Farms is responsible for the holistic category and brand marketing management of the Food Group’s Fresh/Farms products, which include Fresh Meats, Frozen-Fresh Meats, and Eggs/Poultry.
This involves the creation and launch of new brands, products, and the support of existing ones in the category portfolio.
This is an integrated brand and product management role, and the candidate will have an opportunity to drive business growth while continuing to hone their marketing and brand management skills.
The role is responsible to fulfill the brand management role for Pilmico Farms and The Good Meat’s Fresh Meats, Frozen/Fresh Meats, Eggs/Poultry, including but not limited to the following functional responsibilities :
- Market and Consumer Understanding (Market Sizing, Brand and Segment Shares, Competitor Analysis, Channel Analysis, Consumer Insight)
- Brand Strategic Planning including Range Extensions (Brand Identity, Brand Vision, Brand Architecture, Portfolio Management, Product Portfolio Strategy)
- Innovation and New Product Development (Idea Generation to Commercialization and post-launch evaluation)
- Brand Profitability (P&L Planning and Management, Revenue Achievement, Pricing and COGS Management, A&P Control) and market share delivery
- Brand Marketing Activity and Support Planning, Execution, and Evaluation (Communication and Media, POS and Merchandising, Trade and Consumer Promotions, Digital Marketing and Commerce)
- Product Delivery and Quality (Formulation and Packaging quality and market delivery)
- Product Availability (sales channel strategy and monitoring, availability, visibility)
- Product Supply Management (forecasting, Materials supply management)
- Brand Social Impact (brand and product sustainability and social dimensions)
- Cross-functional team collaboration and assistance to team outside of directly managed brands, support on developmental and ad-hoc corporate, marketing, and other projects
Qualifications
- College graduate from any degree
- 3-5+ years experience in marketing/brand/product management, in either FMCG, food, beverage, packaged goods, or related
- Experience in new product development and project management, working cross-functionally to develop unique propositions, product formulations, pricing and commercial analysis, channel distribution plans
- Experience in brand marketing operations, in activation and brand building of existing products using advertising and communications, merchandising, and promotions
- Experience in sales forecasting, sales and offtake analysis, and product P&L management, including marketing budget management
- Strong oral and written communication skills
- Strong analytical, mathematical and strategic thinking skills
- Strong creative and intuitive skills
- Digital native (Spreadsheets, Presentations, Word Processing, Cloud Sharing Platforms, Social Media, Web, Mobile Apps)
- Experience in social media management a plus
- Self-motivated, pro-active and assertive
- Biased towards action and results
- Strong interpersonal and collaboration skills
- Systematic, organized and keen on details
Additional Information
- Reporting to the Group Brand Manager for Farms/Meats
- Willing to be based in BGC, Taguig
- Hybrid work set-up
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