Group Marketing Manager Jobs in South Africa

Job title: Group Marketing Manager

Company: Cre8work

Expected salary:

Location: Johannesburg, Gauteng

Group Marketing Manager Job Details:

PURPPOSE OF JOB:

To develop and implement a comprehensive marketing strategy for the companies, with the aim of promoting their products and services to both existing and potential customers. The primary objective is to establish and maintain a strong brand presence in the local tyre industry and transport sectors, with the ultimate goal of expanding the companies’ customer base and increasing revenue.

KEY PERFORMANCE AREA

Financial Responsibilities: * Ensure all expenses are within the budget.

• Consult budget spend per project.
• Allocate specific budget spend with department heads on campaigns
• Report outcome of campaigns., Monitor expenditure per project.
• Monitor, adjust campaigns.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Utilize cost effective advertising platforms and suppliers.

• To compare supplier platforms & viability against agreed budget.
• Monitor ROI
• Measure each campaign by the outcome (increase spend / leads generated / traffic flow to digital platforms)
• Manage Supplier contributions towards campaigns.

• Negotiate co-sponsorship deals with suppliers. Report back quarterly on co-deals.
• Approach suppliers for financial support on campaigns

Customer Responsibilities: * Increase product & Brand awareness

• Develop brand awareness campaigns and strategy’s in collaboration with CSO and Sales managers
• Ensure ongoing brand exposure across all platforms.
• Current and Latest products information database and catalogues.
• Ensure our products and services easily accessible to our entire customer base.

• Current and up to date Products and Catalogues available across all platforms
• Push new products and service to market across all platforms.
• Liaise with Sales managers and imports on upcoming deals or dead stock, create campaigns.
• Lead Generation (B2B)

• Create social and e-mail campaigns that will generate the correct lead type
• Target the customer base, Nurture the lead
• Ensure ongoing online exposure
• Increase Visibility and product awareness within the market place.
• Identify best platforms for exposure.

Operational Responsibilities: * Marketing material

• Provide informative, up to date brochures and presentations.
• Produce required marketing collateral that aligns with the appropriate campaign.
• Meet with internal stakeholder (departments) Design create and produce marketing collateral that is required by the various departments
• Branding

• Establishing, implementing and monitoring Corporate Brand Identity
• Campaigns

• Analyse consumer behaviour and adjust email and advertising campaigns accordingly.
• Research prospective clients and create material that meets the demand and target market.
• Research the market, report back with findings and solutions to generate new business.
• Research and Investigate ongoing methods of capturing potential leads.
• Investigate appropriate platforms for campaigns.
• Content creation

• Produce accurate and informative up to date product catalogues and brochures.
• Produce publications that are factual, targeted and accurate and meet the needs of the market.
• Produce creative cutting edge thoughtful adverts for digital platforms that drive product to consumer.
• Digital Platforms

• Maintain all digital platforms, ensure the information is current and information is up to date.
• Ensure campaigns are executed across all appropriate platforms.
• Monitor and report on analytics across platforms.
• Continuously research available platforms for leads and prospects
• Admin

• Manage the budget and track expenditure of all campaigns.
• Liaise with suppliers on cost saving alternatives and joint campaigns.
• Report back on campaign results with metrics reflecting ROI with relevant department heads.
• Manage marketing team daily activities and KPI’s
• Exceptions and Escalations

Exceptions

• Investigate and try resolve any minor disputes or slurring that occur on digital platforms.
• Report abuse and tarnishing of the brand to relevant department heads.

Escalations (report up line)

• If legal assistance or the Company are brought into disrepute request assistance from Top management.
• Provide feedback to the relevant department head on positive messaging and compliments and complaints.

Learn & Grow Responsibilities: * Team Development

• Design Training & Development plan for marketing team
• Introduce and maintain a daily learning culture based on operational and team development skills.
• Performance Management

• To ensure JD and JP’s are updated for Marketing staff.
• Conduct quarterly performance discussions with all employees.
• Maintain good Creative and informative work.
• Conduct Disciplinary action in consultation with IR specialist, when required, as per Labour Relations Act
• Housekeeping

• Maintain culture and values to align reputational conduct.
• Participate in ad hoc projects.(re-engineer re-invent)
• Succession Strategy

Innovative thinking

• Design Succession Strategy for each role in operational area
• Implement and monitor succession initiatives and progress
• Cleanliness

• Ensure work area is neat and conducive to a constructive and efficient work flow environment.

MINIMUM REQUIREMENTS / QUALIFICATIONS AND/OR EXPERIENCE * Degree or Diploma in Advertising or Marketing

• 8+ years’ experience in (advertising, marketing)
• Hands on design and production is advantageous
• Experience in setting up a

4.1. Marketing strategy

4.2. Aligning the strategy to operational plan

4.3 Executing the marketing plan operational * Automotive / Tyre Product knowledge is a distinct advantage

COMPETENCIES REQUIRED:

Knowledge: * Marketing trends

• Advertising
• Campaign strategy
• Design
• Leadership
• Analytic tools
• General business acumen
• Policies & Procedures
• Salesforce Pardot / Everlytic
• Tyre, product knowledge

Skills: * Management and Leadership skills

• Strategic planning
• Creative thinking and execution
• Deadline driven
• Organisational and planning skills
• Technology savvy
• Market analysis
• Resourceful
• Attention to detail
• Networking ability

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