Job title: Brand Manager, NotCo – Plant-Based Dairy
Company: Kraft Heinz
Expected salary:
Location: Chicago, IL
Brand Manager, NotCo – Plant-Based Dairy Job Details:
Job Description
The Brand Manager supports the Kraft Heinz Not Co joint venture formed by Kraft Heinz and The Not Company to develop superior plant-based versions of co-branded products at a level of speed, taste, quality, and scale yet to be seen in the industry. NotCo brings its patented, first-of-its-kind technology and proven artificial intelligence (AI) solutions, while Kraft Heinz offers its iconic brand portfolio and scale. To achieve our big ambitions, we are building a team that brings unique perspectives and abilities. When we come together, we are a fast-moving, consumer-driven, and product-centric company that will satisfy our customers and consumers with delicious plant-based alternatives to your favorite Kraft Heinz products. We are looking forward to starting this journey with you!
This role supports our plant-based dairy categories as a key member of the Agile core team to bring these new products to life by leading key marketing initiatives in pursuit of building and scaling the launch. Your responsibilities will span across supporting innovative brands, full P&L ownership, marketing activations, in-store marketing, consumer awareness and incentive tactics with a cross-functional team of colleagues.
This position is best suited for someone who is has a strong bias for action, has launched or grown beloved brands before, has strong analytical skills, ownership mentality, creative problem-solving skills, and able to be resourceful. This person must be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve their goals.
Key Responsibilities:
- Build long term strategy and execution plan for brands in portfolio
- Monitor business performance, identify actions needed, and implement action plan on key metrics (market share, volume and revenue trends and drivers, competitive performance)
- Build marketing plans to drive awareness and excitement for new brands and platforms
- Develop and manage driver-based business forecast modelling and collaborate with Sales to develop strategic customer and in-store programs
- Develop a deep understanding of the consumer and leverage consumer insights to drive brand and campaign strategy
- Create breakthrough communications that will build brand equity and drive long-term growth for the business
- Drive end to end creative strategy for brands in portfolio and own creative process and agency management
Qualifications:
- A minimum of 3+ years in marketing, product management, or brand management role with proven experience within the CPG industry; 7+ years within a commercial function
- Bachelor’s degree in Business required; MBA preferred
- Prior experience managing a P&L preferred
- Strong experience and ability to lead new commercialization timelines and new product launches
- Ability to influence management, lead cross functional teams, handle simultaneous projects and work through others while meeting purposeful deadlines
- Clear communication and analytical skills with the ability to story tell
- Strategic capability and proven experience in marketing plan development; situation assessment, strategy, and tactical plan development
- Experience in cross-functional team management with a drive for results
Location(s) Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact .
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