Manager, Content Marketing (English Services) Job in Canada

Manager, Content Marketing (English Services) Job in Canada


Job title: Manager, Content Marketing (English Services)

Company: CBC/Radio-Canada

Expected salary:

Location: Toronto, ON

Manager, Content Marketing (English Services) Job Details:

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

This is a hybrid role with the requirement to work in the office a minimum of 2 days(s) a week.

Perks you can look forward to:

  • Competitive total rewards package.
  • Opportunities to work with cutting edge technology.
  • Opportunities for continued learning and professional development.
  • Opportunities to become a member of our Employee Resource Groups.
  • A creative and dynamic work environment, where your ideas and contributions can be heard, valued and respected; and
  • A supportive management team committed to upholding the highest standards of diversity and inclusivity.

Your role

CBC/Radio-Canada Media Solutions is looking for a Manager, Content Marketing, who will develop revenue strategies and creative partnership opportunities for advertising clients on their portfolio of CBC brand businesses. The portfolio will include a mix of brands from our areas. The Manager will develop high-impact marketing solutions and creative sponsorship opportunities for advertising clients leveraging CBC’s media assets (TV, digital, social, audio, experiential) to maximize the revenue potential of their portfolio and achieve fiscal revenue targets.

The Manager – Content Marketing will be a lead representative from CBC/Radio-Canada Media Solutions with content executives, producers, legal, communications, research and other production stakeholders on their portfolio. They must work collaboratively with these stakeholders to negotiate and build cross-platform partnership opportunities. They are responsible for producing compelling marketing collateral and sponsorship packages for their portfolio, as well as providing actionable content information to support the advertising sales activity behind their portfolio.

The Manager – Content Marketing creates the go-to-market plans for any revenue opportunities on their businesses and conducts regular presentations to brief the sales team on the opportunities available. They will set the pricing of sales packages and advise on optimal pricing strategies for creative media products. The Manager – Content Marketing will also offer support for activation project managers during the execution phase of any partnerships on their portfolio as necessary and may occasionally be required to lead the executions of partnership campaigns directly.

They will set the annual fiscal business plans and lead revenue reporting activities for their businesses.

Additionally, the Manager – Content Marketing may assist in product innovation work, helping to identify and implement new ad sales revenue products for CBC/Radio-Canada Media Solutions relevant to their content portfolio, with a particular focus on digital opportunities (social media, influencer marketing). They may conduct competitive reviews or any additional analysis necessary to optimize existing revenue streams and develop new ones.

If you’re someone who prides themselves on being both a strategic business manager and a creative marketer, we want to hear from you!


We are looking for a candidate with the following:

University-level degree or equivalent in Marketing, Communications, Public Relations, Media Sales, Content Production (TV, digital) or related discipline.

Minimum of 5 years experience in Marketing/Advertising (Consumer Marketing, Brand Activation, Promotions, Communications), Media, or Content Production in a role related to advertising.

A self-starter. You are a proactive problem-solver and strategic thinker who prides themselves on delivering business results.

Strong command of media and/or marketing strategy. Demonstrated experience developing exceptional cross-platform advertising campaigns, branded content, consumer promotions, digital/social marketing campaigns, and/or sponsorships.

Ability to craft and deliver persuasive presentations. PowerPoint wizards, please apply! Graphic design and/or copywriting skills are assets.

Superior negotiation skills and the ability to navigate complex projects to produce alignment on a solution.

Passion for CBC’s content, as well as a knowledge of the broader broadcast and digital/social media landscapes are strongly preferred.

Creative thinking skills matched with strong business acumen. You are energized by finding new solutions to compete in a fast-paced, competitive environment.

Strong interpersonal skills and advanced oral and written communication skills.

Demonstrated project management and organizational skills. Ability to handle multiple varied priorities on a regular basis with many deadlines.

Bilingualism (English and French) is an asset.

Flexibility. Some travel and evening/weekend work may be required for execution of client partnerships.

Candidates may be subject to skills and knowledge testing.

At CBC, we recognize that everyone has a different path when it comes to building their skills. We value diversity of thought and of experience. Hands-on experience, intelligence, innovation, a passion for learning, and a team-focused approach can combine to form the best set of qualifications.

If this sounds interesting, please click on ”Apply online”. We thank all applicants for their interest, but only candidates selected will be contacted.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Wherever in the wording of the job description either gender is used, it shall be understood to include all genders.
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